Joel Ewanick is Executive Chairman of the Board of Directors at FirstElement Fuel where he is responsible for helping to steer and implement FirstElement’s vision by partnering with the Chief Executive Officer and Board of Directors. As a founder of FirstElement and its previous Chief Executive Officer, Mr. Ewanick brings vast experience and skills in marketing, improving the customer experience, growing markets, and managing customer incentive programs.
Mr. Ewanick previously served as General Motors’ Vice President and Global Chief Marketing Officer and Vice President of Marketing at Hyundai Motors America. At Hyundai, he was critical to the auto’s market growth and was named Forbes Chief Marketing Officer of the Year and BrandWeek’s Grand Marketer of the Year. He’s most recognized for a relentless drive, willingness to make bold changes that benefit the brand, and for the ability to forge mutual trust and respect between company and consumer.
Mr. Ewanick has a Bachelor of Science in Business Administration from California State University.